On had reached out to help create content around their latest running shoe, the On Cloudmonster. This was my first time partnering with them and it was important to me to show how a shoe like the Cloudmonster plays a role in my day-to-day training alongside the story the brand wanted to tell.

In the creative brief, On highlighted everything that goes into its brand identity, which included ‘the spirit of the explorer’ which stuck out to me. While also factoring in the Cloudmonster specific campaign - showcasing its plush sole and comfort as an ideal daily trainer made for all surfaces - I knew I wanted to capture this somewhere off the beaten path. I hopped on my bike weaving in and out of the dead-end streets and piers of Greenpoint, Brooklyn, and eventually found our spot. It was a vast concrete slab with the Manhattan skyline as the perfect backdrop.

I called up Garrison Block, who was shooting the images, and after paying for two tickets at the drive-in movie theater (that apparently was the owner of the space) - we captured some scenes that I think helped show the versatility and high performance of the Cloudmonster in a very New York City way.

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