Adidas launched the Adizero Evo SL shoe at the start of the year, and like many others in the running community, I was very impressed by the shoe. Adidas has always been a brand that has inspired me across sport and culture so I was really excited to work with them on this release.

Creatively, I wanted to show how a shoe like the Evo SL has range – similar to that of a NYC runner. Showcasing the variety in a route a runner takes in the city paired with the functionality of a daily trainer with a faster design.